Why Brands are Riding High on Go? MBA Project on Marketing Management to Evaluate Pros and Cons of Transit Advertisement

What is an Advertisement?

Advertising simply put is telling and selling the product. Advertising Management though is a complex process of employing various media to sell a product or service. This process begins quite early from the marketing research and encompasses the media campaigns that help sell the product. Without an effective advertising management process in place, the media campaigns are not that fruitful and the whole marketing process goes for a toss. Hence, companies that believe in an effective advertising management process are always a step ahead in terms of selling their goods and services. As mentioned above, advertising management begins from the market research phase. At this point, the data produced by marketing research is used to identify what types of advertising would be adequate for the specific product.

What is Transit Advertisement?

Have you ever found yourself on a platform, casually glancing around, when the vibrant colours of an ad plastered on a passing train catches your eye? Before you know it, you’re hooked, reading a smart tagline or viewing an engaging creative that makes you smile. From covering the entirety of trains in bold campaigns to adorning autos with quirky slogans, transit advertising has been making public transport a lot more interesting—and profitable. Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations? In this article, Marketing Management faculty of Madembaezy will explain steps on how to prepare a unique MBA Project idea on Transit Advertisement, its pros and cons.

Why Transit Advertisement Take the Fast Lane to Engagement?

When people are on the move, they’re a captive audience, whether they like it or not. And brands? They are taking full advantage, transforming everyday commute into a visual experience that’s hard to ignore. “Transit spots like Delhi metro or autos, etc. add to that overall theme of the campaign and help the Advertisers reinforce the brand positioning in front of the customers. They see it as a reminder medium that keeps the brand on the top of their consumers’ minds. Transit advertising provides a wide array of opportunities to engage passengers throughout their journey, enabling brands to tailor messages that resonate with their target audience by factoring in the speed of travel and the nature of their trip.

What are the different modes of Transit Advertisement?

Transit advertising involves placing ads on or inside public transportation vehicles and in transit stations, leveraging the high visibility and daily foot traffic of public transit systems to reach a large and diverse audience. Transit advertising is a form of out-of-home advertising that uses public transportation vehicles and locations as advertising space. In this MBA Project, Marketing management faculty of Madembaezy will highlight various popular modes of Transit Advertisements and their pros and cons. These are mainly:

1. Bus Advertisement
2. Taxi and Auto-Rickshaw Avertisement
3. Airport Transit Advertisement
4. Metro and Train Advertisement
5. Bus Shelter and Bench Advertisement
6. Digital Screens in Transit Hubs etc.

The Benefits of Advertisement in Transit Media

If a brand is having a difficult time reaching the target audience, voicing the brand message, or putting its name out there in a cost-effective way, consider a transit advertising campaign. Here are some of the benefits of trying this non-traditional advertising method: 

1. Enhance the Advertising Experience

2. Increase Brand’s Exposure

3. Maximize Brand Awareness and

4. Drive Action and Engagement.

A detailed study of few major organisations/ brands shall be carried out as part of the MBA project work to find out how they are benefitted through Transit Asvertisement.

Benefits to Marketing Management students on MBA Project on Transit Advertisement

The organisations like Nestle India Ltd, Mother Dairy, Daikin ACs etc, which operates in Fast moving consumer goods and consumer durable shall be selected for this MBA project study to evaluate the benefits of Transit Advertisement.

Therefore, an MBA project work Transit Advertisement will fetch multiple benefits for a MBA student in gaining an in-depth knowledge of marketing, which will also help him/ her in getting employment after completion of the MBA project or MBA curruculam in any FMCG or D2C or Ecommerce company.

Conclusion

As we zoom into the future, one thing is for sure—transit advertising is here to stay, and it’s only getting bolder and brighter! Sure, it has its flaws, like blink-and-you-miss-it moments or tricky ROI tracking, but the potential for turning daily commutes into eye-catching brand adventures is unbeatable. With more people hopping onto metros, buses, and trains, the ride’s just beginning for brands. So, buckle up—whether you’re stuck in traffic or cruising through the city, those clever ads aren’t going anywhere anytime soon.

If an MBA student intends to start his/her MBA Project work on Advertisement effectiveness, referring to any renowned FMCC company as a live case study but feel unclear of where to start, then this article is for you. Dedicated faculty member of Madembaezy can help a student during the MBA Project study and to find a subject, select a topic, find an organisation for the MBA Project work and plan the MBA project and will act as a liaison between the student and the host organisation.