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Emerging Top 15 MBA Project Ideas in 2023 for Full Time & Part Time MBA Students

Area of study of an MBA Project should be selected from the most recent and should have most application value. This information can be acquired by reading periodicals and recent publications. The MBA Project selected for study should be related to an organization. MBA Project should aim to foster students with an opportunity to develop conceptual, analytical, communication and interpersonal skills.

This article is useful for both full time MBA Students and part time or open University MBA Students, MBA students will learn emerging top 15 MBA Project ideas and topics in 2023.
Take a glimpse:

  1. A Project study on How FMCG Sales in Rural India can be improved further? 
  2. Almost 30 Years and Loving it: A case Study of McDonald’s in QSR Market in India.
  3. Amul's Entry into Karnataka, a market dominated by Nandini: Impact Study on both dairy brands.
  4. Study of Women’s Sports Impact on Sports Advertising Expenses in India.
  5. Issues of Brand Positioning into a Consumer Care Brand from a Drug Company: A case study
  6. Role of Human Resource Planning to Increase Revenue Numbers: A Case Study.
  7. HRD Practices in a Hydro Power Generation Company: A Case Study on NHPC Ltd.
  8. To Remain Competitive Through Cost Optimisation: A Case Study on a Low Cost Airlines.
  9. Reduction in Cost of Power Generation Through Effective Inventory Control: Case Study on DVC.
  10. Training Needs Assessment & Finalisation of Training Modules for various Employees of DVC.
  11. Business Strategy of Crompton Greaves Consumer Electricals to retain dominant share in Indian Ceiling Fans Market.
  12. Study of a Breakfast Cereals Brand’s Growth, Journey & the Proposition in Indian Market.  
  13. Evaluating Performance of A Multi-locational & Multifunctional Autonomous Public Sector Organisation: A Case Study.
  14. Study of HRD Practices in Damodar Valley Corporation.
  15. How Realtors can Increase Supply of Affordable Housing: A Project Study on Cost Optimisation  

MBA Students must read this entire article on MBA Project ideas in 2023 to learn all the topic ideas & finally choose your own MBA Project topic, may be in Finance or Marketing or Human Resource.
Introduction:

The choice of topic for the MBA project and the approach to be adopted needs to be based on the field of specialization. A project topic should confirm that the MBA Project is relevant to business or technology, defined broadly; MBA project should be related to one or more of the subjects or areas of study within the core program and specialization. Our expert faculties have gone through a list of some of the emerging and unique MBA project topics, which the students can select during their MBA program in the area of Marketing Management, Human Resources, Finance, Operations Management etc.

Top 15 MBA Project Ideas in 2023

MBA Project can be organisation based or research based, depending upon your interests. It is important to distinguish between ‘project work topic’ and ‘project work title’. The topic is the specific area that you wish to investigate. The title may not be decided until the project work has been written so as to reflect its content properly. The choice of topic for the project work and the approach to be adopted need to be based on the field of your MBA study specialization.

  • A Project study on how FMCG Sales in Rural India can be improved further?
    FMCG has been the fourth largest sector in the Indian economy. Even though for years rural India has played an important role in driving growth for this category, the demand there has been lagging since August 2022. We saw a big change in the consumer pattern during last few months but many efforts are required to achieve FMCG sales growth in rural India. Therefore, in this MBA Project on FMCG Sales improvement in Rural India, strategy for marketing mix, distribution etc in rural India for FMCG are also to be studied and presented.
  • Almost 30 Years and Loving it: A case Study of McDonald’s in QSR Market in India.
    McDonald’s entered India in 1996 with its first outlet at Basant Lok, Delhi. Since then, and now expanding across the country, it has continued to charm the young and the old with its happy meals, burgers, and iconic fries. While the quick-service restaurant (QSR) market in India now has several new players —Devyani International, Rebel Foods, Sapphire Foods, Yum! Brands, and others—McDonald’s remained the most successful brand in the space over the last three decades. McDonald’s in India is currently available over 500 outlets. The brand’s business has expanded many times. Therefore, its marketing strategy, marketing mix, positioning etc are to be studied in the MBA Project.
  • Amul's Entry into Karnataka, a market dominated by Nandini: Impact Study on both dairy brands.
    Gujarat based Amul’s announcement on April 5 to enter Karnataka to supply its milk and curd, a market dominated by Nandini—the Rs 21,000cr brand, from the Karnataka Milk Federation (KMF). Nandini is the ruling milk provider in Karnataka, it would be wrong to make this a regional versus national debate considering, KMF offers its products on demand outside of Karnataka in states including Andhra Pradesh, Tamil Nadu, Kerala, Goa, and Maharashtra in addition to Delhi, while Amul’s expanse across India is well known, the company said it sells milk in over 20 states. Amul’s new brand proposition strategy will hold good in Karnataka for targeting the state. Thus its marketing strategy to meet the challenges of competition in the state to be studied as part of the MBA Project work and the findings are to be highlighted in the MBA Project report.
  • Study of Women’s Sports Impact on Sports Advertising Expenses in India.
    From Olympic weightlifter Saikhom Mirabai Chanu, Boxer Lovlina Borgohain, and ace shuttler PV Sindhu winning medals at the Tokyo Olympics, to India winning the inaugural Under 19 Women’s T20 World Cup in January 2023, Indian sportswomen have made their presence felt and the growing interest has led to a gradual increase in brands roping in sportswomen for endorsements and campaigns. The scenario today has quite positively changed for women in sports. As advertising is a reflection of our society, with growing women sports stars in India and an increasing interest in Indians to watch them live in action, women’s sports is expected to open a new genre for brands to invest in, and stay relevant in a country that is making progress. So, there’s a lot of advertising science, art, everything that goes behind it, which are to be studied in depth in the MBA project work.
  • Issues of Brand Positioning into a Consumer Care Brand from a Drug Company: A case study
    The Himalaya Drug Company has transitioned into a consumer care company from a drug brand by brand positioning. The Bangalore based Himalaya Drug Company has done all these in a span of six years. Contrary to popular belief, Himalaya has been around since 1930 but only with a serious Ayurvedic pharma profile. The transition took place in 1998 when it branched out into the personal and consumer care segments. Any meaningful and successful transition has to be calibrated. Hence, in this MBA Project, the brand transition of the Himalaya Drug Company needs to be studied in totality with a view to value addition in the process, if any, as well as to make the strategy adopted as full proof so that it may be followed by other Indian companies.
  • Role of Human Resource Planning to Increase Revenue Numbers: A Case Study for a PSU
    This organisation (PSU) under consideration is Damodar Valley Corporation, which has been in existence for over 70 years and pioneered what was nation wide movement to develop an integrated infrastructure for the progress and growth of infrastructure of agriculture, industry, trade and commerce through Power Generation & Transmission and other multi-dimensional activities. This MBA Project pertains to study of the methodology adopted in Human Resource Planning of employees in DVC with an objective to improve employees as well as organizational performance and remain competitive in the ever changing Indian Power sector.
  • HRD Practices in a Hydro Power Generation Company: A Case Study on NHPC Ltd.
    The PSU has been in existence for over 40 years, which pioneered what was nationwide movement to develop integrated hydro power, which is the cheapest source of energy. Its human resource is a mix of highly specialized and talented engineers, executives as well as other skilled and unskilled industrial workers. Bulk of its manpower is deployed and engaged on its primary activity of hydro power generation. Financial health of the organization was not very good for a number of years in the past, but started showing signs of profitability constantly since last few years. This MBA project study pertains to the methodology adopted in implementation of HRD concept in this PSU during the last few years for overall improvement and growth of the organization and also to study the steps required to be taken by the management for further development.
  • To Remain Competitive Through Cost Optimisation: A Case Study on a Low Cost Airlines.
    Before we rush to buy an air ticket, we should consider for a moment various issues like aviation turbine fuel is 2.5 times more expensive in India than anywhere else in the world, Navigation charges are 40 per cent higher than in other countries and landing fees at Indian airports are about 50 per cent higher than at airports round the globe. Given that these costs are fixed and the same for all airlines that fly in Indian skies and account for close to 40 per cent of total costs, it is a matter of serious concern that how do low-cost carriers earn their name. More importantly, given the constraints of the Indian aviation industry, how are they going to keep their costs down is a million dollar question. Hence, in this MBA Project, there will be a detailed study of the corporate strategies for cost reduction adopted by the low cost airlines in India and also to find out the strategies required to be adopted by those companies to remain competitive in the market.
  • Reduction in Cost of Power Generation Through Effective Materials Management: Case Study on DVC.
    Materials management is the function responsible for coordination of planning, sourcing and controlling materials in an optimum manner so as to provide a pre decided service to the customer at a minimum cost. This MBA Project study pertains to the methodology adopted in materials management practices in the Public Sector Power Utility during the last few years in a view to improve productivity and remain competitive in the fast changing Indian Power sector in the era of economic liberalization and globalization of Indian economy.
  • Training Needs Assessment & Finalisation of Training Modules for various Employees of DVC.
    Training and Development is one of the major activities of HRD for improving employee competence and ultimate goal of raising the standards of organizational performance. Due emphasis should be given to develop training & development activities, which are need based and appropriate, to ensure organizational needs dovetailing individual growth. Hence, an MBA Project level study of training and development activity starting from identification of training needs to implementation of various training & development program is a must today.
  • Business Strategy of Crompton Greaves to retain dominant share in Indian Market.
    Fans contribute up to 15 % of an electricity bill, and therefore invariably consume energy. So, any savings on that is welcome. But because there are now so many BLDC model fans that are energy efficient, the company is concerned with how to provide that superior experience? They have identified certain basic qualifiers that make their fans stand out, and the top three are energy efficiency, aesthetics, and silence. These are the three equity builders, which Crompton Greaves have built over time to distinguish them from the competition. In this MBA Project, a detailed study to be carried out on what makes the 80-plus-year-old brand retain its dominant market share in the ceiling fans category, and more.
  • Study of a Breakfast Cereals Brand’s Growth, Journey & the Proposition in Indian Market.
    Tata Soulfull began its journey with affordable millet-based Breakfast products. At that time they were present in around 19000 stores, but today the company has a presence in up to four lakh stores across the country, all the way from Kashmir to Kanyakumari. Presently, the company is operating in categories that are approximately the size of Rs 3000 cr, but as they launch new products over a period of three to four years, tata Soulfull will be entering into the category size of around Rs 30,000 cr. They aim to offer products at affordable price points that are in parity with their competition, benefits that are better than their competitors’, and SKUs that are the same as the competitors. Therefore, in this MBA project study, the brand’s growth, journey, the proposition of healthy breakfast cereals, and more are to be studied in detail.
  • Evaluating Performance of a Multifunctional Autonomous Central Sector Organisation
    DVC is an autonomous central sector organization, occupying a pivotal position in the power map of the Eastern Region of the country. Approximately, 20 % of Eastern Region’s total load demand is met by DVC. With the growing power demand in eastern region and also in the country as a whole, DVC gradually shifted its priority and gave more emphasis on its power objective. This MBA Project study shall carry out financial and physical parameters of Damodar Valley Corporation with a focus on enhancing improvement in performance.
  • Study of HRD Practices in Damodar Valley Corporation.
    This MBA Project study pertains to the methodology adopted in implementation of HRD concept in the Public Sector Power Utility. The main focus shall be the transformation in the behavioural attitude of workers consequent to adoption of HRD concept and ultimate achievements. The MBA project study shall carry out detailed study of performance improvement after implementation of HRD concept in the organisation.
  • How Realtors can Increase Supply of Affordable Housing: A Project Study on Cost Optimisation
    The size of units that qualify for various affordable housing benefits is currently 60 square metres on carpet area. While this is appropriate, the uniform price band of up to ₹45 lakh for affordable housing is not aligned with the market realities of most major cities. Sharp increase in raw material prices has forced real estate developers to reduce the supply of affordable houses as its share in launches has dipped by half. Affordable housing represented only 20% of the 3.58 lakh units launched in the top seven cities in 2022, down from 40% of the 1.95 lakh units launched in 2018. In this MBA project, a detailed research study to be carried out on how to increase supply of affordable housing in India.  

If students have difficulty to start MBA project, please feel free to contact us as dedicated faculty of Madembaezy will help you find a subject, select a topic, find an organisation for your study and plan your project.